The Drum’s Marketing Can Change the World Awards recognises Vodafone as the most sustainable B2B brand

Awards

On The Drum’s Do It Day (10 November), brands and creatives came together to apply their marketing skills and resources to make the world a better place.

Rounding off the night and recognising the power of marketing, The Drum held its inaugural Marketing Can Change the World Awards in IBM's London Southbank office.

Created to recognise the finest philanthropic and social good campaigns, the awards recognise those brands and creatives truly proving that marketing can change the world.

The night's big prizes went to Edelman Deportivo for Hovding, Give a beep, which won the Chairman's Award and Vodafone, which was named Sustainable B2B Brand of the Year.

Additionally, Trees for Cities announced it will plant a fruit tree at Bole Hills Community Centre, Crookes in Sheffield for each award won, a combination of apple, pear and plum trees.

You can see the full list of winners below.

Sustainable B2B Brand of the Year - Sponsored by Gyro

Vodafone

Chairman's Award

Agency: Edelman Deportivo

Client: Hövding

Title: Give a Beep

Do it Day Achievement Award

IBM for Searchlight and NSPCC for #kidswithgrownupproblems campaign

Best Use of Technology

Agency: Edelman Deportivo

Client: Hövding

Title: Give a Beep

Best Stunt or Live Event

Agency: innovision

Client: Parallel

Title: Parallel London 2016

Innovation of the Year

Agency: Edelman Deportivo

Client: Hövding

Title: Giva a Beep

Best PR Strategy or Campaign

Agency: Kin&Co

Client: We Are Europe

Title: The Kiss of Death

Best Digital Strategy or Campaign

Agency: Xaxis EMEA

Client: SURF Survivor's Fund

Title: Changing Rwandan Genocide Survivor’s Lives with Programmatic

Best Social Media Strategy or Campaign

Agency: TMW Unlimited

Client: Lynx, Unilever and CALM (Campaign Against Living Miserably)

Title: Bigger Issues

Best Advertising Strategy or Campaign

Agency: SapientNitro

Client: Natural Resources Defense Council

SAVE THE FOOD

Best Brand Content Strategy or Campaign

Agency: Octagon

Client: Dove Men+Care

Title: Strength to Care

Best Initiative by an Individual or Informal Group

Agency: Gerry Farrell Ink

Client: Leithers Don't Litter

Title: Leithers Don't Litter

Best Video

Agency: RAW Productions.tv

Client: The Royal British Legion

Title: What is VJ Day?

Good Cause of the Year

Agency: TMW Unlimited

Client: Lynx, Unilever and CALM (Campaign Against Living Miserably)

Title: Bigger Issues

Campaign of the Year (not for profit)

Agency: WCRS

Client: Pride In London

Pride in London: #NoFilter

Technology for Good

Agency: Kinetic Worldwide

Client: Work for India

Title: Mukhota – The Life Saving Mask

Team of the Year

Agency: TMW Unlimited

Client: Lynx, Unilever and CALM (Campaign Against Living Miserably)

Title: Bigger Issues

Individual of the Year

Alice Carder - Individual of The Year

Agency: Grow Wild, Royal Botanic Gardens, Kew

The awards were sponsored by IBM, Rapp, xAd, Clear Channel, Undercurrent, Gyro, The Drum Network, The Drum's Recommended Agency Register with further support from STV, Radioville, Jungle ESI Media, The Guardian, Share Radio, Decoded, Mc&T, Wirehive, the FT and OneMinuteBriefs.

John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John