STV Creative looks to knock men's socks off with Do It Day ads

Walk The Talk

STV Creative has lent its talent to two of The Drum’s Do It Day challenges creating a series of ads for the Eating Better Alliance and a 50-second spot for O2, Greengrass and Bing Ads.

Inspired by the mammoth amount of attention Theresa May’s footwear choices have garnered since becoming prime minister O2, Greengrass and Bing Ads wanted to challenge men to #WalkTheTalk for gender equality in the workplace by tweeting a picture of their feet.

Featuring Axel Stein, EMEA vice president at Bing Ads; MCA chief executive Alan Leaman; Marketing Society chairman Stephen Maher; Paul Adams, iProspect UK chief operating officer; director of UK public policy at Aviva, Will McDonald; STV chief executive Rob Woodward and O2 chief operating officer, Derek McManus the ad looks to encourage men to join the movement and prove its not the shoes you wear but what you stand for that counts.

Turning the serious to humour the Eating Better Alliance looked to turn men ‘#Vegcurious’ on Do It Day promoting the health benefits of eating less meat.

Utilising STV Creative’s talents the Eating Better Alliance created a series of ads featuring brand mascot Reg - Veg gains, Leeks of Fleek and Males for Kale - to amplify the message. Which in addition to airing on TV will also run across social media platforms to spread the #Vegcurious message far and wide.

You can keep up to date with all things Do It Day over on The Drum's live blog.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian