Blis Golden Shaker 2016: Team Publicis Media shares some Autumn Bliss

Publicis Media was this year represented by Helen Lee, John Ng, Jason Tan and Benjamin Yeow who made a cocktail using a gin base.

The winner will be crowned at the final in Singapore on the 17 November but leading up to that points can be amassed by generating social shares, so if this is your team, share away!

While the teams were busy creating their cocktail, we asked them two pressing questions about the future of the industry.

What’s the ‘golden’ opportunity in APAC for you?

Focus more on technology. If you look at trends on device - it’s going onto mobile so it’s about how it fits into consumer journey. Some clients are waking up to it and some aren’t. In summary, it is about the perception of a demarcation between marketing and technology. Never been a point before where marketers have wised up to the fact that technology can do so much and never before had agencies realised that there’s so much business opportunity to mine and mobile will be front and center of that.

How would you ‘shake-up’ the industry if you could?

Remove the concept of traditional agencies. The demarcation between creative agencies and media agencies just doesn’t make sense anymore in this world. We find that media agencies are a lot more creative and even creative agencies are coming into media, so it doesn’t make sense to have that difference now.

Visit the hub keep up with all the action from Blis Golden Shaker 2016.