To coincide with this year’s crop of expensive Christmas TV ads, the Brass Shopper team at Brass Agency has unveiled its response to the annual phenomenon – the Brass Xmas TV Ad Bingo game, which aims to reference every cliché that has become the hallmark of the modern-day retailer Christmas ad or ‘brand film’.
From cute children to an 80s/90s hit covered by a contemporary artiste to super-slo-mo food shots to the ad’s own #hashtag trending after airing, each bingo card features a host of well-worn tropes for viewers to mark-off during festive commercial breaks.
“Whether it’s the heart-wrenching ‘mini-films’ from John Lewis and Sainsbury’s, or the cheeky parody ads from challenger brands such as Lidl, the Xmas TV ad offering has become big business. On the other end of the scale, there’s the likes of Asda, Tesco and Morrisons, typically releasing head-to-head price-comparison TV ads, featuring a healthy dose of cheesy festive jumpers, harassed mums and hapless dads, while assorted family members sleep or stuff their faces.
“Whichever Christmas TV ad you prefer, it would seem that, much like Christmas dinner, retailers have all started to follow similar recipes. To get into the Christmas spirit, Brass Shopper has designed the ultimate festive party game; Brass Xmas TV Ad Bingo. Play on your laptop or mobile phone – just download your very own bingo card – then watch and play when you’re watching TV.”
Brass is a multi-channel communications agency with offices in Leeds and London, employing a team of more than 90 people.