The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

ITV Media Somethin Else

ITV appoints Somethin' Else to handle social media for I'm A Celebrity... and other shows

Author

By Rebecca Stewart, Trends Editor

November 9, 2016 | 2 min read

Somethin' Else has been appointed to produce social media content alongside ITV's in-house team for the channel's forthcoming series of I'm A Celebrity... and other future projects.

SOMETHING ELSE ITV AGENCY

ITV appoints Somethin' Else to handle social media for I'm A Celebrity... and other shows

The appointment follows a competitive pitch involving three agencies, and will see the London-based content shop work with ITV’s in-house digital and social media production arms to initiate design and create assets across multiple platforms. Somethin’ Else will also work on the live show output, with a number of the agency's team joining ITV staff in Australia for I’m A Celebrity filming.

Athena Witter, head of entertainment, comedy and drama at ITV Digital Studios said: “Strong social media content will be a crucial component of both I’m a Celebrity and our future projects and Somethin’ Else presented a compelling vision and creative ideas on how we could ensure online platforms play a key part in the success of our television shows."

The move marks the first time ITV has worked directly with Somethin' Else for social media content, however the agency is currently retained by The Brit Awards which is broadcast each February on the channel.

ITV Media Somethin Else

More from ITV

View all

Trending

Industry insights

View all
Add your own content +