ITV appoints Somethin' Else to handle social media for I'm A Celebrity... and other shows
Somethin' Else has been appointed to produce social media content alongside ITV's in-house team for the channel's forthcoming series of I'm A Celebrity... and other future projects.
ITV appoints Somethin' Else to handle social media for I'm A Celebrity... and other shows
The appointment follows a competitive pitch involving three agencies, and will see the London-based content shop work with ITV’s in-house digital and social media production arms to initiate design and create assets across multiple platforms. Somethin’ Else will also work on the live show output, with a number of the agency's team joining ITV staff in Australia for I’m A Celebrity filming.
Athena Witter, head of entertainment, comedy and drama at ITV Digital Studios said: “Strong social media content will be a crucial component of both I’m a Celebrity and our future projects and Somethin’ Else presented a compelling vision and creative ideas on how we could ensure online platforms play a key part in the success of our television shows."
The move marks the first time ITV has worked directly with Somethin' Else for social media content, however the agency is currently retained by The Brit Awards which is broadcast each February on the channel.