Tough times for Toblerone: Mondelez denies axing iconic, trademarked design because of Brexit
Toblerone has rolled out a new product design in the UK, ultimately reducing the shape of the iconic bar, and as a result, delivering less chocolate for the RRP.
The new Toblerone design
The company, owned by US food manufacturer Mondelez, took to Facebook to alert the public that it was faced with a choice, raising prices or reducing the volume of chocolate on two of its products.
It claimed it is “experiencing higher costs for numerous ingredients”. Without explicitly blaming Brexit, the company referenced the rising costs in its manufacturing processes, likely catalysed by the decline of Sterling.
A Mondelez spokesperson later told BBC News that the Sterling exchange rate was "not favourable", but added: "This change wasn't done as a result of Brexit."
Toblerone’s zigzag prism design is trademarked in the EU which helps differentiate it from budget rivals, its move away from this look (below) could harm sales in the long run with sentiment on its Facebook page dominantly negative.
Read the announcement below.