TrinityP3 partners with WJM Consulting to launch UK operation
Marketing management consultancy TrinityP3 has now launched in the UK after partnering with WJM Consulting.
TrinityP3
The joint venture sees the Asia Pacific firm, which was originally founded in Australia in 2000 by Darren Woolley, expand its operations to Europe, in addition to the offices it already has in Singapore, Hong Kong and Sydney.
Darren Woolley, chief executive and founder of TrinityP3, said: “We have recently had increasing interest from many advertisers and procurement professionals to bring our methodology to the UK and Europe.
“Being able to align that interest with Bill Merrick and his consulting business has proven to be a winning formula with several major advertisers reaching out to us to provide assistance in addressing the many issues marketers and advertisers are facing currently.”
Bill Merrick, managing director of TrinityP3 UK Limited, added: “There was a significant alignment between the work of TrinityP3 and the work we were doing with marketers and brands at WJM Consulting, and therefore it made good business sense to enter into this joint venture to bring the many years of tried and tested methodology from Asia into the European and UK market.”
Merrick, added: “We are focused on helping marketers and their organisations unlock the value often trapped within their marketing structures, both internally within the organisation and externally through the often complex array of agencies and marketing suppliers engaged. Our approach of providing both qualitative and quantitative analysis supports a more rigorous decision making approach required for managing organisational complexity.”
TrinityP3 has also stated that following the levels of interest and engagement from the new UK operation, it is looking to expand in the New Year into the US.