Creative Work of the Week: White Bear Studios goes bold for UKNY Music
White Bear Studios bold, yet classic new look for UKNY Music has won over The Drum readers to be crowned European Creative Work of the Week.
The challenge with this piece of work was to communicate choice and diversity of music and position UKNY Music at the forefront of the music scene.
Creating a premium logo and contemporary brand language, White Bear Studios has allowed UKNY Music to be flexible in its tone of voice to appeal to the widest audience.
Photography is key to the new look, with a strong image treatment enabling the brand to own its photography. Using bright colour saturated live imagery to appeal to youthful and vibrant brands contrasted with impactful black and white profile shots to engage a more exclusive audience.
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