Amazon in October debuted two new shows, 'Good Girls Revolt' and 'Goliath,' that are resonating with both audiences and critics. The shows give Amazon balance, with 'Mozart in the Jungle' premiering in the winter, and 'Transparent' premiering in the summer.
Insights from Jumpshot:
· Good Girls Don't Finish Last: Good Girls Revolt, an Amazon Original series about three women fighting for fair treatment in newsrooms, debuted on Amazon Prime on 10/28 and drove a 55% share of the top 10 shows this week.
· Goliath holding strong: Goliath, which debuted on Amazon Prime on 10/14, held the #2 position, driving a 41% share this week.
· Open a Bookaboo: The other new series debuting on Amazon this past week was Bookaboo, a children series where the main character needs to read a book in order to perform on stage. This series drove a 3% share this past week and encourages children to read along while watching the series.
Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.