Duracell helps sick kids save Christmas in Star Wars: Rogue One themed adventure
Battery brand Duracell has made use of its Star Wars: Rogue One partnership with a Christmas ad looking to drive donations to the Children's Miracle Network charity.
The 60 second slot called ‘How the Rebels Saved Christmas’ shows how toys (especially battery powered ones) help the child patients go on a sci-fi themed adventure – tying in with Star Wars: Rogue One’s launch 16 December.
Created by Anomaly, the company will donate $100,000 and a million batteries for toys to 147 hospitals nationwide, in addition to urging viewers to make a contribution via the charity’s website.
Adage reports that Duracell marketing director Ramon Velutini said he saw the “importance of imaginative play and the positive impact it can have on children,” and looked to utilize the lucrative Star Wars partnership for social good.
Among the movie's partners are also General Mills, Gillette, Nissan and Verizon.
Nissan has also revealed its Star Wars creative, showing one of its cars simulated within a distant battlefield. Similarly, Gillette also ran an ad showing how important a shaved face is when tackling the chores of the day - in the ad's case - a full scale Star Wars battle.