Water-saving startup Drenched wins Duke of York's Pitch@Palace

pitch@palace

Drenched, a start-up dedicated to trying to solve the problem of water waste, has won the Pitch@Palace.

The initiative was established by HRH The Duke of York to support entrepreneurs with the amplification and acceleration of their business ideas. Eleven startups made it to the final pitching round at St James’s Palace last night (2 November) but Drenched was crowned the most promising.

Its water-saving volumiser product uses technology to transform a flow of water into a targeted molecular cone which reduces the volume of water used in the process by more than 90%.

“As founders of Drenched, we are used to pitching our business – to investors, partners and potential customers but this was a big one for us. We are absolutely thrilled to have taken the top spot, especially considering the caliber of the competition,” said Wesley Sugden-Brook, founder and managing director of Drenched

“The Pitch@Palace process has been fantastic from start to finish. We have met some incredible mentors and made connections that are going to have a real impact on the growth of our business over the next few years.”

The event was attended by Her Majesty The Queen, The Duke of York and other representatives from the UK’s enterprise and investment community.

Prince Andrew added: "The support, interest and activity of all those involved at Pitch@Palace 6.0 has made tonight a real success. I look forward to hearing more about not only the success of Drenched, overall winner tonight, but all those entrepreneurs that have taken part."

In addition to the judge’s winner, OfferMoments was awarded the People’s Choice award. OfferMoments has developed an IoT billboard that knows exactly who's walking towards it and generates a relevant advert in real-time. It can also read an individual’s social media posts, scan the brands and clothes worn by the individual and show matching products and offers targeted at them in the surrounding area.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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