US Creative Work of the Week: Publicis New York creates powerful organ donation PSA
This year has brought with it a slew of impressive organ donation PSAs, with Donate Life’s powerful ‘The World’s Biggest Asshole’ video and Organize’s wacky ‘The Mom and Dad Bods Anthem’ being two of the most notable. But a third – a video for the United Network for Organ Sharing (UNOS) called “Josh’s List” – might be the most powerful yet.
Created by Publicis New York in partnership with director and cinematographer Damien Toogood, the video – which is UNOS’s first PSA in 20 years - has been voted by readers as US Creative Work of the Week.
In the film, which was inspired by true events, viewers follow the adventures of a middle-aged man with blue spiky hair. It isn’t until about halfway through the ad that viewers realize that this man isn’t skinny dipping, backpacking and going on road trips just for fun – he’s actually completing his organ donor’s bucket list.
“The thing that really struck me about this film was using the stories of real life donors and recipients as the inspiration,” said Andy Bird, chief creative officer of Publicis New York, in a statement. “To me that’s what makes it so touching and so compelling – and I really hope that real emotional impact will be what drives folks to register as donors.”
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