Nike salutes Chicago Cubs' World Series win with touching ad immediately following the game
In the period of time spanning two World Wars, man landing on the moon and sixteen presidents sitting in the oval office, the Chicago Cubs have been unable to win the World Series, until last night that is when they ended the longest title drought in Major League Baseball (MLB) history.
To mark the occasion Nike captured the first ad slot after the final game to pay tribute to the accomplishment which spread euphoria throughout the city.
The "Make Someday Today", ad which aired immediately after Game 7, was created by Wieden + Kennedy and serves as a subtle salute to enduring belief from the fans and the team spirit throughout the final.
As the city of Chicago witnessed history unfold, Nike released a one minute ad centred on a young baseball fan acting out his dream at his local ballpark of the Cubs winning the World Series.
The campaign also features "living" out-of-home ads, including billboards that reacted to actual game action.