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The Big Messy: how will sports navigate the chaos in 2017?

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By Doug Zanger, Americas Editor

November 2, 2016 | 2 min read

Major global clubs taking their wares from TV to Facebook Liveand even casinos. Stadiums that go beyond luxury and are technological marvels. eSports threatening incumbents. Brands, leagues and media at penultimate moments, trying to figure out what is truly next in sports. To say there is “disruption” would be a grave understatement.

The change is big. The future is messy.

To that end, The Drum presents The Big Messy, the first in a series of live events that addresses issues affecting sports and sports marketing, this Monday, November 7th, starting at 8:30am at the 4As HQ in New York City.

Brian Cristiano, CEO Bold Worldwide, Julie Frahm, director of original programming and production at SNY and Dani Rylan, general manager of the National Women’s Hockey League will share their experiences, expertise and expectations on how to make sports and sports marketing a little less messy in 2017.

Platforms, broadcast models, niche audiences, experimentation and investment are among the topics to be explored — and attendees will walk away with a better idea of the best paths forward for agencies, brands and those investing in content, media and more.

Despite the chaos, there is reason to be optimistic and we invite you to join us in NYC Monday.

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