Former Havas Worldwide New York chief executive Peter Zillig has been named as chief executive of Cheil London.
Zillig takes on the role following the resignation of Peter Hammersley from Cheil UK last month.
He will report to Cheil Europe chief executive Kevin Park as Zillig takes control of the UK operations, with BMB to run as a separate entity under chief executive Juliet Haygart.
Park said: “A proven leader, Peter has a compelling combination of energy, skills and experience to lead Cheil London as it becomes a digital and platform business. He’s a very welcome addition to the talented team.”
Zillig commented: “With technology and creativity colliding, Cheil’s technology rich DNA and recently curated management team makes it ideally placed to deliver standout work in a digital world. Cheil London has a bright future that I look forward to being part of.”