Dentsu sets up commission to eradicate overworking from its culture

Dentsu has created The Dentsu Working Environment Reforms Commission, an action group that aims to stamp out the issues that led to a tragic incident of suicide, partly caused by overwork, at the agency.

According to Dentsu, the group will be led by CEO and president Tadashi Ishii and consist of eight other representatives from across the business.

The agency is also getting in third parties, such as an independent legal firm, to do a review of its practices and make sure that it is in line with legal requirements.

According to Dentsu, the aim of the reform is to “prevent repeated overwork issues, including business planning and a comprehensive review of the organisation its personnel system and business flow, and implement various specific actions”.

Dentsu has already committed to make significant changes to rules around working overtime, including a lower cap on overtime hours and a new rule that’ll see the office shut down between 10pm and 5am each day.

Dentsu is making the right moves towards improving the working culture for its staff in Japan but industry commentators believe that collaboration across industry is needed to drive real change in Japan because cultural elements are so firmly engrained.

Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte