P&G United's Rachel Forde named Mediavest UK chief executive
Publicis Media UK has named Rachel Forde, former managing director of P&G United, as the new chief executive of Mediavest UK.
P&G United's Rachel Forde named Mediavest UK chief executive
Forde, who will report to Amanda Morrissey, chief executive of Publicis Media UK, will be tasked with overseeing client relationships, talent development and revenue growth.
She was previously in charge of P&G United and was also a member on the SMG board.
Meanwhile, Nigel Waring has been handed the role of chief operating officer at Mediavest.
Morrissey said: “Rachel is a proven and successful leader and joins a stellar brand leadership team here in the UK. As a brand-led organisation supported by global practices, our brand chief executives play an incredibly important part in our future success. Under our dynamic Publicis Media structure, Rachel and Nigel will drive a distinct agency proposition for Mediavest that will deliver greater business transformation and results for their clients. I can’t wait to start working with Rachel and Nigel in their new roles and I couldn’t think of a better team to lead Mediavest into this exciting new era for the agency.”
Forde added that she looked forward to working with the team to “transform” its operations for both clients and staff.