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FP Creative rebrand as Foxtrot Papa to focus on a more content led approach

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By Naomi Taylor, Client Services Manager

November 1, 2016 | 2 min read

FP Creative have rebranded as Foxtrot Papa to focus on a content led marketing offering for clients.

The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but with nearly 13 years of experience in strategic content marketing and the bolstering of their senior management team with the appointment of Dan Gregson (previously managing director at BMB) - Foxtrot Papa are looking to lead the way with strategic content creation for blue chip clients.

Having operated since 2003 under its former name, FP Creative, the agency has already produced content for premium global brands such as Ford, Longines and Jaguar Land Rover, the agency's largest incumbent client.

Matthew Franey, chief executive officer and founder of Foxtrot Papa, comments: “Ever since we began working in this space nearly 13 years ago, we have been producing impactful content of the highest quality for some of the world’s biggest brands. And since the advent of the smartphone and social media in particular, we’ve been at the sharp end of a fundamental shift in the way that brands and agencies have approached marketing.

“Strategically driven content has always been part of our DNA, but the ever-increasing shift towards content-based marketing has required us to evolve. Foxtrot Papa marks the start of a really exciting chapter for us, as we are perfectly placed to leverage our unique status as content natives to create thoughtful and engaging content for some of the world’s leading brands.”

Foxtrot Papa is a London-based content marketing agency that specialises in creating impactful content for the automotive, premium luxury, sports retail and travel sectors. Its clients include Jaguar Land Rover, Ford, TAG Heuer, Odlo, Longines and TUI Travel.

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