To celebrate the The Drum's dedicated online video hub, here are five original videos you don't want to miss
Today (1 November) sees The Drum further cement its dedication to AV storytelling with the launch of a dedicated video page, which will host the title’s original content.
The Drum launches its very own video hub today
The new branch of the site is a visitor’s go-to hub for everything video. It houses current series such as Cliché Killers, The Social Buzz Show and The Drum’s new creative review programme Ad Breakers, as well as archive episodes from the likes of Everything You Need To Know - About Programmatic and The Day Before Tomorrow.
Video packages from our correspondents On The Scene will upload to the hub on a weekly basis, while original documentaries on subjects ranging from AI to Amsterdam are available to watch instantly.
Gordon Young, editor-in-chief of The Drum, said: “We’ve always been serious about the potential of video, so this digital launch only cements our belief. The original content we create at The Drum is the best in the business and it is only fitting that we gave it a proper home.
“The new video section provides us with a platform to keep developing our fantastic content offering, which will only continue to grow in ambition and creativity.”
Head to the new section to watch the likes of…
Ad Breakers | Episode One with Nik Roope and Nicky Bullard
Our new review show lands two top creatives on the sofa to rate and rank the latest ads to hit the screens. Watch Roope and Bullard discuss Maltesers’ Paralympics shot and get a bit ‘testy’ over Opel’s latest Danish ad…
The Drum travelled to one of the world’s biggest AI-adapting countries, Japan, as well as Amsterdam, to question how likely it is that machines could take over our creative careers. Produced in association with Teads, this documentary features the story of the world’s first AI advert, a digital outdoor poster by M&C Saatchi, Clear Channel and Posterscope for made-up coffee brand Bahio.
One of the biggest stories of last week was Sonos’ interactive ‘speaker amnesty’ in London’s King’s Cross. The Drum reported from the scene to understand how the brand aims to deepen consumer loyalty with its new campaign.
The eleventh episode in The Drum and Stein IAS’ series exploring B2B advertising clichés discusses the old fashioned jigsaw – an artefact that, our experts believe, has no place in the digital marketing world. Watch the vid to find out why Reuben Webb, Stein IAS’ creative director EMEA, believes the jigsaw a “virus” that is “spreading all over the internet”.
Man About Asia | How to avoid being lost in translation
One from the archives, the seven-part Man About Asia series debunks the myths of starting up in the continent, and offers first-hand invaluable advice. Worried about the language barrier, or communicating across time zones? This is the episode for you.