At Do It Day on 10 November, some of the world’s biggest brands will be joining The Drum to prove that marketing can change the world in just 24 hours.
And in the spirit of achieving extraordinary feats in an unreasonable timeframe, The Drum will be running an entire awards show – from the judging to the winners' ceremony – in just one day as part of our Do It Day activities.
The Marketing Can Change the World Awards will honour the marketing industry’s contribution to tackling real world issues, recognising the brands and individuals making a meaningful difference to crucial causes beyond their bottom line.
Gordon Young, editor-in-chief of The Drum, said: “The Marketing Can Change the World Awards celebrates how marketing is making the world a better place. It explodes the myth that the business is all about selling more stuff to people who don't need it and explains how doing good can be good business.
“The event is part of Do it Day, the event where The Drum challenges the industry to make the world a better place over the course of a single day. And as part of this can do ethos, The Marketing Can Change the World Awards will be judged and the winners announced within a few hours. Amongst the categories will be a special award for the organisation which has made the biggest impact on Do it Day itself.”
The judging panel for the awards has now been confirmed and includes equality campaigner and founder of MakeLoveNotPorn Cindy Gallop, Coca-Cola’s sustainability manager Liz Lowe and Edelman’s executive creative director Bo Hellberg.
In a supercharged version of the usual awards process, they will preside over the entries during the day of Do It Day before the winners are revealed at a ceremony later that evening.
The deadline for entering your social good campaigns into the awards is Tuesday 1 November. For more details, and to enter, visit marketingcanchangetheworld.com. The Marketing Can Change the World Awards is sponsored by RAPP, Xad, IBM, Clear Channel, Bing Ads, Undercurrent, STV, ESI Media, Decoded, Mc&T, Gyro, Trees for Cities, Financial Times & Wirehive.