Game partners with Gamereactor magazine for new app featuring augmented reality experiences
Game has partnered with popular gaming news title Gamereactor for the relaunch of its mobile app which will now include a newsfeed, daily competitions and interactive augmented reality experiences.
The new app will now include a newsfeed courtesy of Gamereactor
As part of its efforts to grow its app user base from 3.56 million users to 5 million, the video game retailor is offering an array of competition rewards tied to major titles including Fifa 17, Battlefield 1 and Watch Dogs 2. The prizes range from trips to Europe and San Francisco to Premier League tickets.
Industry related news will also be a new major feature on the redesigned app after Game partnered with Gamereactor to include a newsfeed which will deliver all the content from the publisher.
A final major update is the new look interface which will be able to deliver interactive experiences through augmented reality technology.
Guy Lister, chief operating officer at Game, said the app has an “exceptionally loyal user base” which he maintained “demonstrates the scale of our community size but it’s also the reason behind the range of new features we’re introducing”.
He added: “To maintain our community and attract new users, it’s clear we need to keep content fresh and interesting to give gamers a genuine reason to engage with us. Our partnership with Gamereactor and new ‘money can’t buy’ competitions will ensure that our users are provided with a repeat incentive. Ultimately, this will help us reach the landmark of 5 million downloads that we are aiming to achieve.”
The app will also retain a number of its existing features including its points rewards initiative and trade-in incentives.