US Creative Work of the Week: Kettle gets political in campaign created by Duncan Channon
To have a little bit of fun with both Oregon's legalization of weed and the impending election, San Francisco agency Duncan Channon created a campaign for Oregon-based potato chip brand Kettle called 'Stir the Pot' that pokes fun at some of today's most hot-button political issues.
With slogans like "More cheddar than the 1 percent," "Oregon's second best edibles" and "Make barbeque great again," the ads aim to bring some humor to what has been a tense election season.
To bring its “Oregon’s second best edibles” mantra to life, Kettle created an “edible wall” that will let people grab bags of potato chips from Oct. 31 through Nov. 14. Every day at 4:20 p.m., the wall will be replenished with new chips – a wink at the “most celebrated time in cannabis culture.”
The campaign, which aims to shine a light on the brand’s “long-held progressive values,” has been voted by readers as US Creative Work of the Week.
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