How Apple has teased its biggest announcements throughout the years
Apple is expected to divulge details of the new MacBook models including an overhauled MacBook Pro with an OLED touchbar, USB-C ports, Thunderbolt 3 compatibility, and more in its latest press conference tonight (27 October).
Hello Again - 2016 October event title
The tech giant has teased the conference in typical fashion, this time using an event title of 'Hello Again'.
As the tech world prepares to dissect all the details disclosed at the event, The Drum looks back at how Apple has teased its biggest announcements through the years.
September 2016 - "See you on the 7th"
This clever tagline was used to launch the first iPhone without a headphone port - the iPhone 7
September 2015 - "Hey Siri, give us a hint"
This event saw the release of the iPhone 6s/iPhone 6s Plus and the iPad Pro.
September 2014 - "Wish we could say more."
2014 saw the launch of the iPhone 6/iPhone 6 plus and the first Apple Watch
October - 2013 - "We still have lot to cover."
A month after the previous event saw the release of the first iPad Air
September 2013 - "This should brighten everyone's day."
September 2013 saw the release of the iPhone 5s (the first iPhone to feature Touch ID!) and the colourful launch of the iPhone 5c
October 2012 - "We've got a little more to show you."
A 'small' event in October 2012 saw the release of the first iPad Mini
September 2012 - "It's almost here."
In September 2012 it was the iPhone 5
March 2012 - "We have something you really have to see. And touch."
March 2012 played host to the 3rd bump of Apples original iPad series
October 2011 - "Let's talk iPhone."
In October 2011 we saw the release of the iPhone 4s
March 2011 - "Come see what 2011 will be the year of."
The first event in March 2011 saw the release of Apples 2nd iteration of the original iPad series
January 2010 - "Come see our latest creation."
The first Month in 2010 saw Apple release the first ever iPad, some would say kick starting the Tablet market
January 2008 - "There's something in the air."
2008 was the year of the "It can fit in an envelope" Macbook Air
January 2007 - "The first 30 years were just the beginning. Welcome to 2007."
Finally, all the way back in 2007, the world saw the release of the first ever iPhone. A groundbreaking bit of tech that set the bar for many phone manufacturers of the time.
Recently the company has saw its revenues slow, however new iPhone 7 and MacBook pro could help turn around its fortunes in 2017.