Former FCB Inferno and Weber Shandwick duo launch content marketing agency
Content marketing agency Satellite75 has been launched by former FCB Inferno interactive and innovation director, Paul Blundell, and Roman Gaponenko, former digital strategist at Weber Shandwick.
The agency will focus on helping clients become effective content marketing organisations by bringing together strategy, production and the distribution of data-driven content. The offering will revolve around creating co-located project teams based within a client’s organisation as a direct extension of their existing team.
Paul Blundell cut his teeth in digital production back in the early 2000s at Digitas and Dare before gravitating to head of digital roles at BMB and FCB Inferno. Roman Gaponenko previously led the social and content strategy for the Olympics and was head of social for FCB Inferno and led digital strategy and social crisis capabilities for Weber Shandwick on both sides of the Atlantic.
Paul Blundell says of the launch: “Clients are demanding ever greater speed, agility and cost effectiveness, while still expecting great creativity from their agencies. The old agency-client model was never designed to meet all these needs. Satellite75 is built from the ground up to meet these challenges – embracing new working cultures and leaning heavily on tech to deliver for clients in this new landscape.”
Roman Gaponenko said: “The relationship between brands and agencies will have to change and the post-Brexit economy is pushing us to innovate even harder. Satellite75 is the precursor of a bigger change in the industry, where agencies will be much more transparent, collaborative, efficient and data-driven in the way they work with clients.”
Satellite75 unveiled by launching a social film created for Just Eat, to celebrate their new partnership with Starship Technologies delivery robots.