Candy Crush Soda promotes adult colouring book with wall sketch pop-up in East London
Candy Crush Soda has brightened up the Old Street Station with its ‘Colour in Candy Pop Up’ colouring in wall, to promote its new adult colouring book.
Candy Crush launch new adult colouring book
The event, which sees a Candy Crush inspired sketch cover one of the station's walls, lets the public put their artistic print on the wall while enjoying a variety of sweets.
The mobile game giant, King, is offering any budding artists who take part in the pop-up Candy Crush Soda Colouring Books and Sweet Paper Mate Flair pens to take away.
King director of licensing, Claes Kalborg, said: “We’re always looking for ways to bring the fun and colourful world of Candy Crush to life and we hope people will enjoy the book’s intricate landscapes and beautiful patterns.”
In 2014 Candy Crush, developed by King.com, was announced to be the most downloaded game on mobile. However a year later, the game development company was acquired by Call of Duty creator, Activision in a $5.9bn deal.