Creative Works 26 October winners featuring Minima, BETC Paris, SapientNitro and Adam&EveDDB
The winners of the latest Creative Works have been revealed in the 26 October issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Mike Nicholson, executive creative director, Brave.
Creative Director's Choice
Getting young people to look at advertising is hard. Getting them to realise how addictive alcohol can be is even harder. This campaign nails both these issues in a seamless ‘rug pull’ execution that is bang on for the media used and the target market. Santé to all involved - Mike Nicholson, executive creative director, Brave.
UK Readers' Favourite
Tattoo studio Tattoo. pl tasked Polish agency Minima with changing the dark image of tattoos with its new communication strategy and visual identity. Working under the tagline ‘Show you are not afraid,’ key visuals show Tattoo.pl clients posing against a light background to direct attention to the artistic meaning of their tattoos going against how body art is usually advertised.
US Readers' Favourite
SapientNitro has created a video for ADT ahead of Halloween touting the security company’s fake ‘Ghost Detection Services’. According to ADT, the video was inspired by a real phone call that took place between New Orleans mom Katie and customer service representative Xavier. As Katie’s nine-year-old son was terrified of ghosts, she called ADT to see if they would reassure her son that their systems include ‘special ghost monitoring’.
Sponsor's Choice
Volkswagen continues to promote its support of UK independent cinemas with its latest campaign ’Mafia’. This is the first of three cinematic shorts created by Adam&EveDDB that sees a gangster’s plans foiled by his overly effective built in journey planner. The amusing ad is based on the simple observation that though Volkswagen cars are great for everyday life, their technology features mean they’re probably not the best cars for the mafia underworld. This simple, playful spot is sure to leave a smile on your face before you start tucking into your popcorn - Jada Balster, marketing director EMEA, Workfront.
The 26 October Creative Works also features Purple Creative, Jaywing, Bigballs Media, Anomaly Amsterdam and La Chose.
You can keep up to date with the latest advertising, design and creative projects from around the globe by visiting our Creative Works homepage where you can have your say on the work we feature in our print edition.