VR startup Improbable earns real world rewards with £400m valuation
London-based virtual reality startup Improbable is engaged in talks with unnamed backers on both sides of the Atlantic which could value the business at over £400m, according to Sky News.
The firm hopes to carve out a niche within the burgeoning field by creating models of real-life situations such as the structure of the housing market, to how the internet of things operates.
This so-called Spatial operating system has already caught the eye of investors such as Andreesen Horowitz, who last year invested £13.4m in Improbable, betting its software could revolutionise sectors as diverse as economics, town planning and transport.
Improbable was founded in 2012 by Cambridge computer science graduate Herman Narula.