Ad of the Day: Irn Bru launches Xtra big billboard to promote first permanent new product in 35 years

Irn Bru has left people baffled with its new billboard campaign 'It Makes No Sense' promoting Irn Bru Xtra.

The first permanent new product to be released by the company promises "Xtra taste and no sugar" and uses the consumer insight that sugar free fizzy drinks have less taste with the baffling billboard headline "Massive 1973 quiche dong."

The campaign, released yesterday (Monday 24 October), is currently running as a large scale building wrap at Glasgow Central Station and, with support from Stripe Communications and Dare, will be delivered throughout Scotland.

Adrian Troy, marketing director at A.G Barr stressed that the new campaign mirrored the new addition to the company, commenting: "The 'no sense' campaign reinforces Irn Bru's confident personality, unique humour and bold taste."

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Jenny Cleeton

Jenny Cleeton is The Drum's video and social media content creator working across the The Drum's digital platforms based in London. She produces, films, presents and edits the title's social video output while also reporting on the creative marketing sector.

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