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About.com launches Lifewire, its third vertical

About.com launches Lifewire to teach about technology / Courtesy of Lifewire.com

About.com has debuted Lifewire, a new site focusing on information that provides advice and answers around technology. Lifewire simplifies technology topics such as How to Rearrange Icons on the iPhone, The 7 Best Drones to Buy in 2016 or 10 of the Most Random Things to Go Ridiculously Viral.

With 40 experts and over 16,000 articles, Lifewire teaches users “how to fix what isn’t working, buy the right gear, get the most out of their screens and gadgets, and have fun with technology,” according to a statement.

As a Top 15 tech website, Lifewire has a 50 percent larger proportion of female users than other leading tech sites and its users are significantly more likely to work in tech related fields, according to About.com. Broken down into four sections: How to, fix, buy and do more, Lifewire answers users’ quandaries in topics that range from iPhones, to Windows, to gaming, and much more.

This new website is the third media property that About.com has launched in 2016, including its health and wellness focused site, Verywell, and its personal finance website, The Balance. About.com has over 1,000 topic sites and over three million articles, making it one of the most comprehensive archives on the Internet.

“Lifewire’s distinct voice is a strong differentiator in the market. We ditch the tech-speak and give users solutions in an understandable, personal and approachable way,” said Neil Vogel, CEO of About.com.

In 2012, media and internet company, IAC, who owns entities such as The Daily Beast, Vimeo and Investopedia, bought About.com for $300 million from The New York Times Company, according to a press release.

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Haley Velasco

Haley Velasco is a writer based in Chicago, IL, who has a background in PR for a sports media company and has reported on a variety of topics, including sports, opinion, politics and celebrity news. Based in the Windy City, she covers industry happenings in the Midwest and throughout North America. She has been reporting for The Drum since May 2016.

All by Haley