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By John McCarthy, Opinion Editor

October 21, 2016 | 1 min read

Ever since he was propelled into social media stardom for seemingly asking a question during the second presidential debate, red-sweatered Ken Bone is now serving as an ambassador for Izod.

The brand, responsible for Bone’s dashing red knitwear, is looking to utilise the meme-ready figure to encourage the US population to cast their vote in the upcoming election.

“I don’t think I’m going to continue to be internet-famous forever, that’s not my expectation. At some point it can only get so surreal. We’re going to learn how you affect change for a positive, even when something bad happens.”

The two minute slot called ‘Ken Bone’s Fifteenth Minute’, from Bodega Studios, tours the figure around the capitol while he monologues about the importance of casting a vote in the election.

He continues in inspiring fashion urging voters: “It’s really important we don’t give up on the political process”.

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