Creative

Creative agency INT Works relaunches as Anyways

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By The Drum Team, Editorial

October 21, 2016 | 2 min read

Creative agency INT Works has relaunched as Anyways.

Will Hudson (left) and Alex Bec (right) founders of its It's Nice That
Will Hudson (left) and Alex Bec (right) founders of its It's Nice That.

Will Hudson (left) and Alex Bec (right) founders of its It's Nice That

Will Hudson (left) and Alex Bec (right) founders of its It's Nice That.

The overhaul happened this month led by founders Will Hudson (left) and Alex Bec (right). It marks the next phase in the agency’s growth, which began as a university project in 2010.

To celebrate the relaunch, the agency is showing case studies from previous clients such as Nike, Metro, Uniqlo, Converse, Unilever and the BBC for the first time. Among the case studies shared will be a project it has just finished for Google that saw hundreds of illustrations commissioned for the tech giant's new Allo app.

“It’s amazingly exciting to define our own identity as an agency confidently and to finally show the world what we’ve been doing all this time. In a time where clients are asking for more flexibility and collaboration on their briefs, it feels like the perfect time to show everyone what we can do.," says Bec, managing director of Anyways.

Anyways is part of the HudsonBec Group.

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