Weight Watchers in trouble after implying fat women want less sex
Weight Watchers has been forced to curtail an offensive body-shaming Australian advertising campaign in which the slimming brand depicted a toned model alongside the words ‘I want sex more’.
Far from encouraging people to take up dieting however, the approach has offended some who point out that the campaign is effectively saying that fat women don’t enjoy sex.
In light of the criticism, a Weight Watchers spokesperson rowed back from the promotional push, saying: “The goal was to dispel the notion that people are alone in feeling this way and to shift the conversation from one of shame and negative self-talk to one of body positivity and empowerment.
“That said, we recognize that the teaser campaign fell flat and that the execution did not make that message clear, and the campaign has been discontinued.”
The antagonistic promotion formed part of a PR campaign called 'Weight Watchers Black', which also saw promotional ‘mood lights’ dispensed to prospective dieters to allow them to see themselves ‘in a new light’ whilst unclothed for those who are ‘worried about how they look.’