IBM’s Matt Candy named Dadi Individual of the Year 2016

IBM's Matt Candy is the Dadi Individual of the Year 2016

Matt Candy, the European leader for IBM’s interactive experience business, has been named individual of the year at The Drum’s Dadi Awards.

Candy was chosen as the winner after topping our Digerati poll, a public vote to find the UK’s most outstanding digital talent, which garnered some 5000 votes.

He collected his accolade at last night’s 10th anniversary Dadi Awards ceremony in London, where Accenture’s Wheelchair Fitness Tracker took home the Grand Prix.

The award is recognition of a fine year for Candy, who has built IBM iX into one of the world’s largest digital agencies working with brands such as BP, Orange and Boots. He has also presided over award winning campaigns for Wimbledon, El Corte Ingles and Volkswagen.

As well as overseeing organic growth, he acquired three leading European agency groups – Aperto, ecx.io, and Bluewolf – to join IBM iX.

He has also dedicated much of 2016 to nurturing the next generation of talent by helping build a career pathway for the young designers joining his agency.

The full list of this year’s winners can be found at dadiawards.com.

The Drum's entire Digerati list of the top 100 people in the UK digital industry will be revealed later this year.

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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