The Drum Awards for Marketing - Extended Deadline

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By Minda Smiley, Reporter

October 19, 2016 | 1 min read

SapientNitro has created a fun video for ADT ahead of Halloween to tout the security company's fake "Ghost detection services."

According to ADT, the video - which has been voted by readers as US Creative Work of the Week - was inspired by a real phone call that took place between a New Orleans mom named Katie and a customer service representative named Xavier.

Since Katie's nine-year-old son is terrified of ghosts, Katie called ADT to see if they would reassure her son that their home security systems do in fact include "special ghost monitoring." Xaviar played along, and the recorded phone call is played during the video along with an animated reenactment of the conversation.

ADT: advert-body-1 by SapientNitro

By ADT

Overall Rating 5/5

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