The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Future of TV Facebook Media

Horror network CryptTV shows the potential for scripted content on Facebook Live

Author

By Adam Flomenbaum, Co-Executive Editor

October 19, 2016 | 2 min read

CryptTV, a digital-only network backed by Eli Roth and Jason Blum’s Blumhouse Productions, has been distributing original horror content across Facebook, YouTube, and Snapchat to a growing number of fans.

crypttv-family.jpg

crypttv-family.jpg

Happening now, CryptTV is taking things a step further, demonstrating the potential of scripted content on Facebook Live. Rather than just distributing finished content on Facebook, the network is airing an original film. The framework of the story took a month to build, and the cast went through extensive rehearsals to ensure that the live film – which included practical makeup effects and live stunts - would be a success.

The story itself makes for good promotion of the network: it opens with Laura, one of three friends who find themselves in a game of ‘kill or be killed,’ finding herself in L.A. for the first time after winning an online contest hosted by CryptTV.

Future of TV Facebook Media

More from Future of TV

View all

Trending

Industry insights

View all
Add your own content +