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Dropbox brings in former EA global marketing head as CMO

Carolyn Feinstein joins from Pure Storage

File sharing brand Dropbox has announced the appointment of Carolyn Feinstein as its new chief marketing officer.

Feinstein has been in the industry for more than two decades, heading up Electronic Arts’ (EA) global marketing team as SVP until 2014. Here she was responsible for brand campaigns such as Fifa, The Sims and Battlefield, before leaving to become VP of marketing for Pure Storage.

Dennis Woodside, the company’s chief operating officer, said: “[Feinstein is] a talented and passionate storyteller who knows how to capture the imagination of audiences around the globe. As our marketing lead, she’ll continue to strengthen our brand by highlighting our culture of innovation and how it enables our users to do amazing things.”

Dropbox’s former VP of marketing, Julie Herendeen, departed the company in March this year to join the board at Hubspot. According to Business Insider, Woodside was caretaker of marketing while the company sourced a replacement.

The brand also has a new chief technology officer: it promoted Aditya Agarwal, its former VP of engineering, to the role earlier this week.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

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