What is the most sustainable brand?
The Drum has partnered with Gyro to identify the B2B brand that is leading the field in sustainability practices.
Gyro poll
A reader poll, launched today, will help decide the winner of ‘Sustainable B2B brand of the year’, designed to celebrate the brands that are having a meaningful impact on the environment and community.
The shortlist for Sustainable B2B brand of the year was drawn up based on The Drum’s research into which brands marketers believe have sustainability integrated into their core values.
The shortlisted brands are:
- ABB
- Cisco
- Dupont
- General Electric
- Hewlett Packard Enterprise
- Intel
- John Deere
- Johnson Controls
- Siemens
- Veolia
- Vodafone
- Salesforce
Kate Howe, managing director at Gyro said: “All of these short-listed companies have clearly defined their purpose, setting an agenda to drive transformational change while building a profitable enterprise, which is to be lauded. We need these visionary organisations to inspire others who are still to wake up to the critical role in society that businesses need to play, both for the greater good and for their own long-term survival.”
The ultimate winner of the Sustainable B2B brand of the year will be announced at The Marketing Can Change the World Awards, part of Do It Day, on Thursday, 10 November 2016.
We want to know which brand on our shortlist you think has prioritised sustainability and made the most impact.
Please click here to cast your vote.
Voting will close on Tuesday 1 November at 6pm.