McCann Worldgroup garners most Cannes Lion 2016 wins, says global creativity report

McCann Worldgroup has been recognized as the most awarded network in North America in a report by the Cannes Lions 2016 global creativity report.

McCann Worldgroup

The global creativity report is compiled after the Cannes Lions Festival each year, and then released through the Cannes Lions Archive. This audited report provides in-depth statistics on Lion-winning creativity by agency, brand and individual.

Additionally, McCann was recognized as having the single most-awarded campaign at Cannes this year for its work for Lockheed Martin, the 'Field Trip to Mars' group virtual reality campaign. McCann Health was also named the Healthcare Network of the Year at the Lions Health Festival that kicked off the 2016 Cannes Lions International Festival of Creativity.

In total, the network won 96 Lions across all categories and helped two of its clients, Microsoft and Lockheed Martin, become recognized as two of the top five most-awarded clients at the festival (no. 3 and no. 5 respectively). Work for MasterCard, the US Army and Chevrolet also contributed to McCann's overall recognition in the US

Rob Reilly, global creative chairman, McCann Worldgroup, said: "This kind of achievement only happens when every department in the agency and a host of great clients believe in the philosophy that 'creativity' is way more than just an award show word. Creativity is how the world solves really hard problems. When you commit to it, great things happen. We are very honored to be a part of this list along with many other talented networks."

The North America Cannes Ranking according to the Cannes Lion source is as follows: 1. McCann World Group, 2. Grey, 3. BBDO Worldwide, 4. TBWA Worldwide, 5. Leo Burnett, 6. Ogilvy & Mather, 7. FCB, 8. Wieden & Kennedy, 9. DAS, 10. Young & Rubicam Group.

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Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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