The Drum launches annual Diversity Census to gauge the temperature of the marketing industries

Painting a picture of industry diversity

The Drum is once again surveying individuals across the marketing industries to build a picture of industry diversity and understand some of the biggest issues facing employees.

Last year's inaugural Diversity Census, published in December 2015, found that almost a third of marketers had experienced discrimination in the workplace during their career.

The Census, launched today, will explore the trends and common experiences of those working in the sector, highlight the level of diversity, and identify areas for improvement.

The research will explore issues such as gender, ethnicity, LGBT issues, disability and age across the marketing industries. Additionally, the Census will spotlight the issues of mental health, equal opportunities, parenthood, and work/life balance.

Open to submissions from around the globe, the Diversity Census surveyenables participants to share their personal experiences anonymously with The Drum.

The results of the survey will inform and shape the content published in the Diversity Census report in December.

The Drum’s magazine editor, Katie McQuater, said: “The creation of a diverse, inclusive industry is in everyone's interests. By drawing attention to the personal experiences of industry individuals and hearing from those leading the way in the space, this publication will continue The Drum's push for the issue of diversity to remain a key priority for marketing leaders.

“The Census will also demonstrate the importance of a diverse workplace in terms of business performance and provide practical advice for agency leadership in tackling recruitment and retention of staff in a way that is inclusive and represents the society we live in today.”

The anonymous survey is now open, with members of the marketing industry encouraged to complete it before the extended deadline of EOP on Monday 14 November.

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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