The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

BBC Morning Bulletin Unilever

Morning bulletin: Twitter amps up live streams, $100bn tech fund launched & Yahoo smarts

Author

By John Glenday, Reporter

October 14, 2016 | 4 min read

This morning’s digest picks up on Twitter’s latest moves to beef up its live streaming credentials by improving the quality of user experience. We also look at a mammoth $100bn tech fund which will be managed in London and look at why Yahoo is still smarting despite a promising line of hi-tech billboards.

Tesco and Unilever have patched up their differences following a high-profile pricing spat, much to the relief of Marmite, PG Tips & Hellman’s mayonnaise fans who will no longer have to stockpile jars in their pantry.

Ad Exchanger reports that Discovery Communications has laid down $100m to invest in Group Nine Media, extending the current consolidation trend as TV and digital media companies pursue scale.

The BBC has countered accusations of bias from the Daily Mail over its Brexit coverage, after being accused of reverting to its ‘Europhile roots’. In a riposte relayed by the guardian ‘insiders’ at the public sector broadcaster pointed out that it had been criticised by all sides in the debate.

Twitter is attempting to make its live video streams appear more professional as it seeks to attract more TV players and YouTubers to the microblogging fold. According to Adweek Periscope Producer allows viewers and marketers alike to broadcast higher quality footage using external cameras and software.

Campaign picks up on Yahoo’s ‘smart’ billboard which gets one over on its dumb compatriots by collecting data from passersby courtesy of an array of sensors, cameras and microphones… although the timing is perhaps less than perfect with the firm still dealing with fallout from a massive hack.

Speaking of which Reuters states that Yahoo’s hack woes will have a ‘material’ impact on its planned takeover of the fallen internet pioneer – potentially forcing it to withdraw from the $4.83bn transaction.

Tech Crunch reports on the launch of a new car sharing firm run by General Motors. Maven is taking to the streets of San Francisco, taking the number of US cities in which it operates to nine. Members paying $8 per hour can use their smartphones to unlock any of 60 vehicles peppered around each city.

Netflix has become the latest multinational firm to be accused of failing to pay its way in the UK following revelations that it paid just £400k in corporation tax last year, despite generating revenues of £26.5m in Britain.

The Verge reports that Samsung is expected to lose a whopping $3bn over the next two quarters as a result of its recall of the Galaxy Note 7, as it absorbs the cost of a recall and lost sales.

Saudi Arabia and Japan’s Softbank have announced plans to create a $100bn technology investment fund to be managed from London – chipping in $45 and $24bn respectively over the next five years with several other large investors waiting in the wings to bring it up to the magic 100.

BBC Morning Bulletin Unilever

More from BBC

View all

Trending

Industry insights

View all
Add your own content +