Football Sports Marketing Manchester United

Manchester United take the next step in sports gambling sponsorships with club branded casino

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By Tony Connelly, Sports Marketing Reporter

October 14, 2016 | 2 min read

Manchester United have launched a branded online live casino with their official betting partner Marathonbet in a move intended to offer fans a more tailored experience through the sponsorship.

Manchester United launch online casino with Marathonbet

Manchester United launch online casino with Marathonbet

The online United casino will offer users the chance to play classic games like live roulette and blackjack while immersed in a Manchester United-themed environment.

Players can interact with dealers in front of the backdrop of Old Trafford and will have the chance to win United giveaways, prizes and game offers on a regular basis.

Former United players Gary Pallister, Jesper Blomqvist and Andy Cole will be present at Old Trafford this evening (14 October) for a launch event.

Richard Arnold, group managing director at the Premier League club, said the new venture would “give United fans who like to play casino games the chance to interact among kindred spirits”.

Christian Melin, Marathonbet’s head of gaming research and development, added: “Our aim is to offer an immersive environment where players can enjoy online Live Roulette while having the feel of being part of Manchester United. It’s also a chance for fans to mix with like-minded players. The co-branded environment is truly one of a kind in the industry and offers players a unique gaming experience.”

Manchester United’s sponsorship activity with its partners like Marathonbet have helped contribute to the club’s strong financial results which recently broke the £500m barrier.

Football Sports Marketing Manchester United

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