Is Twitter going to replace Moments? The social network tests new 'Explore' tab
Twitter is toying with the layout of its mobile app, with reports suggesting that the platform is considering replacing its Moments tab.
Is Twitter going to replace Moments? The social network tests new 'Explore' tab
Launched in the US last year, and then in the UK in December, Moments was created to present stories in a way that made it easy for anyone unfamiliar with the platform to follow trends across topics like sports, entertainment and more serious stories.
However, less than 12 months on Twitter has confirmed to Mashable that it could substitute Moments with a new feature called Explore, which would put “content discovery,” front and centre for tweeters by highlighting trending topics and search alongside popular moments.
"As part of our continued efforts to make it easier to find what’s happening on Twitter, we’re testing a new tab for content discovery," the company said in a statement.
While it’s not yet clear whether the platform plans to make a permanent change, some users reported seeing the test tab on Wednesday (13 October).
Twitter is experimenting a new "Explore" button replacing the "Moments" tab. pic.twitter.com/X0REKyFx3p
— Joel Franco (@OfficialJoelF) October 13, 2016
The tests follow on from the unveiling of Twitter's wider 'See What's Happening' positioning, which looks to promote the network as the go to place for news and live events rather than a traditional social network.
Twitter's disappointing quarterly revenue updates and inability to court user growth has primed it for sale according to recent reports. Initially, Disney, Salesforce and Google were listed as interested parties but the value of the platform's shares has plummeted this week with it looking increasingly unlikely that the company will receive any bids.