CP+B LA hires two new creative directors


CP+B LA has reached across the country and the Atlantic to grab two new creative directors – Barnaby Blackburn and Gustavo Kopit.

Blackburn and Kopit come to CP+B LA from Wieden + Kennedy London, where they spent that last two years working together as a senior creative team on Nike and Danish butter brand Lurpak.

Their “Freestyle” campaign for Lurpak last year was awarded three Cannes Lions, three Clios and a D&AD Wood Pencil. Prior to that, the pair was at RKCR/Y&R London, working with clients that included the BBC, Land Rover, Oxfam and Virgin Atlantic, while also helping to win the Visit Britain global business for the agency. During this time, they created the BBC’s 2014 Winter Olympics campaign, which won a British Academy Film Award (BAFTA) for Television Craft and a Creative Circle Gold. They also created Land Rover’s “Hibernot” campaign, which is still running today.

The two bring a decidedly global flair to the west coast. Blackburn is originally from London, and Kopit from Brazil. They met at the post-graduate Watford Creative Ad Course, where they teamed up before leaving to take jobs at RKCR/Y&R. In addition to their creative ad work, both are musicians, and Blackburn is preparing to direct a small-budget film in December.

“I’ve admired Barnaby and Gustavo’s work from afar for a while now, and am very grateful that they’d agreed come join us in LA,” said Kevin Jones, Chief Creative Officer, CP+B LA.

Blackburn and Kopit will report to Jones and will continue their collaborative creative efforts that they’ve built over the years as Gustavo and Barnaby.

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