Canon launches mobile-first ad campaign with Mobkoi

City Surfers follows the story of three urban river surfers.

Canon is launching City Surfers, an interactive mobile-first ad campaign with Mobkoi, the ultra-premium mobile marketing specialist.

Using Celtra’s innovative mobile advertising formats and designed by Mobkoi’s creative studio based on J. Walter Thompson campaign assets, the campaign is the latest in Canon’s ‘Come and See’ stories, designed to engage smartphone users to interact with the virtues of real image quality at moments where it truly matters.

Shot on the Eisbach River, City Surfers follows the story of three urban river surfers as they embark on a night-time surfing session in the heart of Munich. The City Surfers mobile campaign invites consumers to immerse themselves in Canon-quality technology and products by exploring various vertical in-format functionalities, non-intrusive and catchy display ad, a rotating five-second animation, and vertical video.

The campaign also utilises a creative parallax gyroscope feature, rotating the scene to create an illusion of depth and allowing Canon to emulate the experience of moving City Surfers images.

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Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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