Voter Turnout Technology

Anonymous Content enlists 100 celebrities including Kendall Jenner and Julia Roberts to front #VoteYourFuture campaign

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By Haley Velasco, Freelance journalist

October 7, 2016 | 3 min read

One hundred of America’s most influential stars have come together to create #VoteYourFuture in order to inspire fans and followers to register to vote.

Anonymous Content uses 100 celebrities in #VoteYourFuture campaign

Anonymous Content uses 100 celebrities in #VoteYourFuture campaign

Through short videos distributed on social, some of the most influential talent such as Kendall Jenner, Julia Roberts, Samuel L. Jackson, Anna Akana and more, came together to encourage participation in this election.

“We created an individual personalized short film which talent started posting [Wednesday] and are continuing directly onto their personal social channels. We have nearly 100 of the world’s most recognizable and influential talent share why they are voting directly with their fans and followers. The campaign is built on creating a larger conversation with everyone’s personal channels. We have had an amazing response to the films. Leonardo DiCaprio’s Instagram video was viewed one million times,” said Elisha Levin and Nina Soriano, #VoteYourFuture Producers.

#VoteYourFuture is a non-partisan, non-issue specific campaign from production and management company, Anonymous Content. Steve Golin, chief executive, has been active in engaging young people in the election process for many years, getting his start with MTV’s 'Rock The Vote' campaign.

“Steve Golin has been active in bringing film and talent to voter registration initiatives since his work many years ago on the Rock The Vote campaign. Once seeing how low the voter registration numbers are this year, in particular when such an important decision is being made, this seemed like a great way to help acknowledge the importance of voting. And as so many say in their videos, you can’t vote if you don’t register,” Levin and Soriano said.

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