BWP Group appoints Rob McCardle as innovation director
BWP Group has appointed Rob McCardle in newly created role as innovation director.
With 15 years of experience designing websites, campaigns, apps and ads on web and mobile, McCardle is familiar with all aspects of multi-channel marketing. His background covers creative, business and technology roles, with particular expertise in UX. A graduate of the University of Birmingham, McCardle began at Yahoo as a software engineer before working with agencies such as Glue London, Iris Digital and OOSocial. In 2011, he founded creative technology agency Electric Hummingbird in 2011, which was acquired by Enigma in 2015.
In his new role, McCardle will work closely with all departments of BWP Group. As well as heading up the digital and content teams, he’ll also liaise with the creative department to provide insight and ideas that add value for clients. In addition, McCardle will work in both the strategy and planning teams, as well as promoting innovative thought-leadership across the agency.
Richard Beasley, chief executive and co-founder of BWP Group, said of the appointment: "We are delighted to welcome Rob as innovation director, especially at this transitional phase in the company’s development. Rob’s rich experience brings additional expertise to BWP’s integrated offering and will allow us to provide even more tailored and beneficial marketing solutions for our customers."
Rob McCardle said: “I am thrilled to have joined BWP as innovation director at this very exciting time for the group. I am looking forward leading this award winning agency to further growth using the latest technologies and innovative ideas.”
BWP Group delivers strategic business consultancy and integrated marketing communications campaigns for clients including IKEA, STIHL and Polaroid.
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