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Pitch Win China Advertising

Uni Green Tea & Bank of Communications appoint Havas Shanghai following creative pitches

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By Stephen Lepitak, -

October 3, 2016 | 2 min read

Uni Green Tea and Bank of Communications have named Havas Shanghai as creative agency of record.

Uni Green Tea

Uni Green Tea

For Uni Green Tea, the agency will be responsible for its brand repositioning, with a relaunch planned in 2016. The communications strategy spans creative development for TV, print, digital and below-the-line.

Meanwhile, following a pitch against Y&R, Grey and Dentsu Aegis, one of China's largest banks, Bank of Communications will see the agency lead it's brand strategy and creative advertising for a two-year-period, beginning immediately.

Donald Chan, CEO of Havas Creative Group China, said: "Our consecutive wins demonstrate our great integrated creative capability. We look forward to working with Uni-President and Bank of Communications and growing alongside the brands. We are confident that we will be able to help our clients establish a remarkable brand image.”

Pitch Win China Advertising

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