The Drum has partnered with Data as a Service firm Oracle Data Cloud to examine how marketers are purchasing data, what they look for in a programmatic partner, and how they allocate budget to drive returns from their programmatic spend.
Over 200 marketing decision makers participated in the research and our findings highlighted the growing expectations from marketers when it comes to programmatic spend and spend related to additional digital assets such as data. This report also explores the impact Brexit will have on marketing budgets.
Download the report to find out more.
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