Manchester City eSports player plays history of Fifa to mark renewal of club's EA Sports deal
Manchester City are marking the renewal of their EA Sports partnership with an exclusive Facebook Live segment where the club's eSports player Kieran ‘Kez’ Brown will test his skills across the history of the Fifa games from the inaugural Fifa 94 through to the newly released Fifa 17.
Man City
The extension of the now five year-old partnership with the video game developer will see the two deliver more exclusive content to City fans across the globe.
As part of the agreement EA Sports will support Manchester City's Snapchat channel and will sponsor the Premier League club's Man of the Match.
To celebrate the continuation of the partnership, City will host an upcoming exclusive Facebook Live segment with their eSports signing Kieran ‘Kez’ Brown. The 18 year-old professional esports player will play through EA Sports' Fifa franchise, from its 1994 inception to the latest Fifa 17 title released today (29 September).
Damian Willoughby, senior vice president of partnerships at City Football Group, said: “At Manchester City we are incredibly proud of the partnership we have built with EA SPORTS over the last five years. We both seek to challenge ourselves year in and year out to ensure our fans have more opportunities to engage with the Club and the game they love.
“Extending our partnership means we can continue to work together to provide supporters with unforgettable memories and can’t miss experiences that combine the best of football on and off the pitch.”
EA Sports senior manager of global partnerships, Tom Henderson, added: "We’re delighted to extend our partnership with Manchester City, who are a long standing partner of ours and one we have genuinely innovated with over the past five years. We look forward to continued success together with many more exciting digital fan experiences to come and added authenticity in FIFA 17.”