Creative Work of the Week: The Berry Company's 'chief mood officer' looks to lift the spirits of commuters
A social experiment from The Berry Company has been chosen as our Creative Work of the Week by The Drum's readers.
Based on its own research, which found that Brits now what kind of day they are in for by 8.12am, the family-run juice company's latest film implores customers to 'Make It A Berry Good Day'. Almost one in three Brits said the potential cause of being in a foul mood before heading to work was their partner, while a quarter cited their boss as the culprit.
To offset the bad vibes and test the theory of whether someone's day could be turned around in a few minutes, the brand enlisted a 'chief mood officer' to take to the streets of London and lift the spirits of commuters. He attempted to improve the day of 322 people through small gestures like high fives, group hugs and handing out £5 notes – achieving an impressive success rate of 61 per cent.
You can watch the film in full by clicking on the link below.
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